coach jenn

Quitting the new norm.

Jenn Swagar, MSC, BKIN.

The Modern Athlete: Learning to Stick with It

In today’s sports world, we see more talented athletes than ever before. They have access to elite coaching, advanced training methods, and endless opportunities to compete. But there’s one thing too many modern athletes lack: the ability to stick with things when they get tough.

Quitting: The New Normal?

Coaches everywhere see the same frustrating pattern. The moment an athlete faces adversity—whether it’s a tough coach, a reduced role on the team, or a challenging season—they look for an exit. They transfer schools. They quit mid-season. They blame coaches, teammates, or anyone but themselves.

This isn’t just about sports. It’s a reflection of a larger cultural shift where quitting is often seen as the best solution instead of perseverance. Moving on is more accepted and staying and showing any form of perseverance and loyalty.

Why Do So Many Athletes Struggle with Commitment?

Here are a few key reasons why sticking with things has become such a challenge for modern athletes:

1. Instant Gratification Culture

Young athletes today grow up in a world where everything instantly available-social media likes, Amazon Prime shipping, and instant streaming.  They never really wait or plan for things because they can shift and get anything they want and need immediately. Hard work that requires patience and persistence feels foreign. When success doesn’t come right away, quitting seems like the easier more comfortable option.

2. The Myth of the Perfect Opportunity

Many athletes believe there’s always a better team, coach, or situation waiting for them. Instead of putting in the work where they are, they chase greener grass, validation and acceptance in other places, that rarely exists. Instead of staying and improving, trying to better themselves, they run. Seeking something better than what they are currently experiencing.

3. Fear of Struggle

Adversity is a necessary part of growth. The best athletes in history—from Michael Jordan to Kobe Bryant—failed and struggled before they succeeded. But today, failure is often seen as a reason to give up, not a challenge to overcome. They feel personally attacked and less then if they are not always the best or seen as successful. This attitude and belief come from many different areas but mainly from parents and a lack of failing in school.

4. Overprotective Parents & Coaches

Too often, parents intervene when their child faces difficulty. Instead of encouraging resilience, they try to fix everything—talking to coaches, demanding more playing time, or transferring their athlete to a different team. This robs young athletes of the chance to develop the mental toughness needed to succeed at higher levels. Instead parents should teach their kids to advocate for themselves and encourage them to go and talk to the coaches and be open to the feedback.


Why Sticking with It Matters

Athletes who learn to push through adversity don’t just become better players—they become better people. The ability to stay committed, work through challenges, and adapt is what separates the good from the great.

Growth happens in the struggle – The best lessons come from staying the course when things get tough. Mental toughness is a competitive edge – Athletes who develop resilience will outlast those who quit. Life requires commitment – sports are just a stepping stone. The same skills needed to succeed in sports—dedication, perseverance, accountability, open-mindedness, kindness and integrity —are also needed in every aspect of life.


Final Thoughts

If today’s athletes want to reach their full potential, they need to break the cycle of quitting. They need to stop looking for an easier path and start embracing the hard work, setbacks, and struggles that build champions. Sport can help athletes learn how to deal with different personalities, it can teach time management skills, athletes learn to realize that most the great things in life are often a sacrifice.

Coaches can push, parents can encourage, but at the end of the day, it’s up to the athlete: Are you willing to stick with it?

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